City Of Melbourne

Parks Victoria wanted to showcase the ‘all abilities access’ at 10 selected parks across the state. Scattered around Victoria, and not all strictly ‘accessible’, each have their own appeal. The challenge was in providing an overview of each park, showcasing the unique experiences available while threading a message of access.

We worked with Parks Victoria staff including John Kenwright, Nick Esser and individual rangers to develop the content and write the script for each unique park.

We worked too with members of the disability and wrote, shot and produced the videos in a way that showcased access while providing the genuine excitement in visiting these beautiful places.

The first video was released on ‘International Wheelchair Day’ in March 2021 and within three days had reached 2,000+ people. Three months later it had reached 10K views. Moreover, the first video was shared widely between friends, family and people with reduced mobility; those who benefit the most are getting information they need to plan and visit parks with confidence.