The Access Agency / Accessible Tourism

We exist to make visitor experiences fulfilling and equitable and for everyone.

Our aim is to be a world-class partner in access and information for the visitor economy.

We’re qualified Access Consultants, award-winning creatives, and we live with disability.

 

Our principle, Ryan Smith is an Access Consultant and wheelchair user with 20+ years as a Creative Director in digital agencies. He has worked in design and design strategy for the likes of Australia Post, Ford, Transport For London, Parks Victoria, Jetstar, Virgin Australia and many others.

40%+

of boomers will be retiring with some form of disability

Open Doors Organization, 2020

$3.3b

The overall tourism expenditure of people with disability in Australia

Accessible Tourism in Victoria and Queensland,
Tourism Research Australia, National Visitor Survey, 2018.

3 in 4

people say they're ‘a lot more likely to choose the destination offering the best information’

Access Information Research, Visit England, 2012


80%

of travellers with disablities have had experiences that run across two lines

- Source of text

We exist to make visitor experiences fulfilling and equitable and for everyone.

Our aim is to be a world-class partner in access and information for the visitor economy.

We’re qualified Access Consultants, award-winning creatives, and we live with disability.

Links and resources

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Frequently asked questions

  • How do I know if my property is accessible?

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  • Additional Info

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  • Help & Support

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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Steve Jobs

Publications, writing and interviews:

'Marketing Access in the Visitor Economy'
Accessible and Inclusive Tourism Conference (Presentation) 2022

'The Untapped Market of Accessible Tourism'
Clyde Golden Intervew 2021

'Exploring Egypt with Ryan Smith of Freewheel Weekends'
wheelchairtravel.org

'Hitting The Town'
Independence Australia Magazine (2019)

Good Access is Good Business
Yarra Council (2019)

‘The value of improved accessibility to beaches’
2019 Victorian Marine & Coastal Forum, Department of Environment, Land, Water and Planning.

‘The Power of Accessibility’
Australian Red Cross (Presentation) 2018.

'Accessibility Weekend'
YMCA & Parks Victoria (Interview)

Human Rights Arts and Film Festival
Ambassador

Find out more about us

00%

of disabled travellers can't find the information they need to plan confidently

2021, Title of Docment, Author Name